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WRFASE INTERNATIONAL CONFERENCE
Kyoto, Japan 10-08-2024
Inference-Based Demand Forecasting in Supply Chains

Pages: 1-13
Author: Youssef Tliche, Atour Taghipour, Jomana Mahfod-Leroux, Mohammadali Vosooghidizaji

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WRL Cited • 5
The Impact of Brand Coolness and Brand Love on Brand Engagement: A Case of Micro-Influencer on Instagram

Pages: 14-17
Author: Kanokkan Thueanruechai, Anon Khamwon

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WRL Cited • 8
The Influence of Service Brand Coolness on Perceived Value and Brand Loyalty: A Case of AirAsia

Pages: 18-21
Author: Nuttakan Wichiansri, Anon Khamwon

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WRL Cited • 8
Live Streaming Attributes, Brand Coolness, and Customer Delight

Pages: 22-26
Author: Chanatkarn Soonthonchaiya, Anon Khamwon

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WRL Cited • 6
The Influence of Brand Coolness, Brand Love, and Brand Engagement on Customer Delight of Live Streaming

Pages: 27-31
Author: Pattanaporn Saensuk, Anon Khamwon

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WRL Cited • 5

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