Effect Of Country Of Origin On Product Brand Names- A Study Of Indian Market
As the consumer product manufacturing companies try to have better position globally the significance of country of origin is increasing day by day as consumers try to evaluate quality of a product based on the country where the product is manufactured. Recent studies show that consumer view on country of origin play a major role in influencing a consumer�s choice of a product. This paper reports on a study of Indian consumers� perception towards foreign products, and also looks at how the country of origin effect plays a role in shaping their behaviour. Results showed that Indian consumers tend to attribute higher quality to products made in developed economies. The study also showed that the average Indian consumer does not consider the country of origin aspect to be their priority in deciding to purchase a product. The paper also reflects Indian consumers preferred country for various product attributes.
Field of Research: Consumer Behaviour , Marketing Management