Strategic Alliances and Performance of Food and Beverage Manufacturing Companies in Kenya
The current hash economic times and scarce resources has forced organizations to foster strategic alliances in order to break even in firm performance. Empirical studies have been conducted to investigate the influence of strategic alliances and firm performance with varied results. The paper tested the hypothesis that strategic alliances is associated with firm performance. The evidence collected from 125 Food and Beverage Manufacturing Companies in Kenya did not support this preposition.This suggests that management in food and beverage manufacturing company’s strategy should focus on alternative corporate strategies for improvement in firm performance.
Keywords - Strategic AlliancesandFirm Performance