Paper Title
User Interface Design Of Pc Virtual Reality In Game Console: A Design Thinking Perspective Towards User's Behavior Intention

Abstract
The proliferation of the Internet and other technological innovations has altered the way that people receive information as well as affected how information is perceived and conveyed. Due to the rise of virtual reality (VR) technology, digital game industry now has a chance to develop novel and innovative game content for their customers by providing immersive game experience and interactive game design. However, as yet, there is little understanding about how to perfectly design user interface (UI) for PC VR games � in order to let VR game players feel more immersive as if they were actually in a 3D virtual world. This study aims to collaborate with Ubitus Inc. to solve industry problems that VR companies are facing on and mutually beneficial to Ubitus Inc. itself. The purpose of this proposed study is to develop new UI design towards Design Thinking perspective to enhance user�s behavior intention using Technology Acceptance Model (TAM), specifically for PC VR games. Additionally, the results are evaluated by questionnaire performances that designed based on this model. The data are collected from 9 participants (3 VR designers of Ubitus Inc. and 6 VR game players). This study contributes to Ubitus Inc. by developing a user friendly interface for PC VR and the UI design can even be implemented into Ubitus Inc.�s real-world on-going projects. From the perspective of VR industry professionals, this study contributes to an overall understanding of how best to develop informative and immersive UI design in 3D virtual world � in order to give VR game players unprecedented and holistic game experience. Keywords� PC virtual reality; user interface; behavioral intention; design thinking; technology acceptance model