Paper Title
Strategy Formulation Planning For Administration and Development of Professional Football in Thailand

This paper aims at studying the current scenario of professional football in Thailand, the problems and setbacks faced by the management, and the emergence of professional football careers in Thailand, with a look at the strategy formulation plan for administration and development of this career drafted during the period 2017-2021. This study utilized the qualitative method with in-depth interviews as data collection technique, with 26 key informants related to professional football development. The findings reported an increase in the number of professional football teams and professional footballers in Thailand, while professional coaching and management were enhanced at the same time. Some setbacks impeding the development of professional football included lack of concrete development strategies, inadequate financial support, bureaucratic style of management and non-utilization of sport science and technology. Keywords: Professional Football, Strategic Plan.