Paper Title
Euphemistic Reasoning, Data Verification and Cognitive Concerns About Water Care in Mexican Young Private Sector Executives

In the current exploratory research paper, diverse variables related to water concern in young executives with university degrees (MBA) were investigated. The following elements were correlated: disposition to verify information, disposition to collaborate with programs of water care and degree of euphemistic attitudes in young Mexican executives with MBA degrees. As a result, there were significant correlations in all variables; strong associations were found. Finally, the results were analyzed. Future research on the relation with nature care is recommended. Keywords: Euphemisms, Water Care, Data Verification.