Paper Title
The Relationship Among Perceived Authenticity, Destination Image, And Behavioral Intention of Dark Tourism: A Case Study of North Korea
Abstract
Dark tourism has gained significant attention within the travel industry in recent years. North Korea, with its complex political and historical context, has emerged as a destination where travelers seek to explore war relics. This study examines the relationships between tourists' perceived authenticity, destination image, and behavioral intention in this unique setting. The research employed confirmatory factor analysis to validate the measurement model, followed by structural equation modeling to test the hypothesized relationships. Results revealed that perceived authenticity directly influences both destination image and behavioral intention. Additionally, destination image directly affects behavioral intention, thereby functioning as a partial mediator in the relationship between perceived authenticity and behavioral intention. Based on these findings, the study offers several practical management recommendations for stakeholders in this specialized tourism context.
Keywords - Perceived Authenticity, Destination Image, Behavioral Intentions, Dark Tourism.