Paper Title
Artificial Intelligence Based Tools in B2B Marketing Channel

Abstract
This paper focuses on artificial intelligence based tools that are used in a marketing channel. As we know Digitalization and artificial intelligence enable manufacturers to develop innovative ways to offer more valuable services to their distribution channel. Digitization makes digital services more cost-effective, providing continuous support and information for B2B customers. Development must be customer-centric, focusing on the customer experience, not just the provider's benefits. This research aims to explore distributors' attitudes towards digital service channels, especially chatbots as a form of self-service. Keywords - Artificial Intelligence, Marketing Channel