Paper Title
The Role of Influencer Marketing, Customer Satisfaction and SERCIE Quality in Enhancing Customer Loyalty: Literature Review Study

Abstract
The Role of Influencer Marketing, Customer Satisfaction, and Service Quality in Enhancing Customer Loyalty: A Literature Review Study is a scholarly article based on a literature review within the field of marketing management, particularly in the sub-field of consumer behavior. This article aims to construct hypotheses regarding the influence of variables to be tested in future research. The research objects include online literature from Google Scholar, Mendeley, and other academic online platforms. The research method used is library research, utilizing sources from open-access e-journals and e-books. The data were analyzed using qualitative descriptive analysis. The findings of this article are: (1) Influencer marketing shows varying degrees of influence on customer loyalty depending on specific contexts and conditions; (2) Customer satisfaction may affect customer loyalty, although in some situations this effect is not significantly observable; and (3) Service quality also shows inconsistent effects on customer loyalty, where it appears influential in certain cases and negligible in others. Keywords - Influencer Marketing, Customer Satisfaction, Service Quality, Customer Loyalty.