Paper Title
The Impact of Advertisement Display Through Social Media for Study Case of Umkm in Dumai City

Abstract
The phenomenon of social media commerce in several major cities in Indonesia has shown a rising trend, as the increasing number from how many advertisements on platforms such as Instagram and Facebook, originating predominantly from urban areas are the evidence. This contrasts with smaller cities that have several limitations in the adoption of technology for social media commerce, where Dumai City serves as a notable example. Most of the UMKM in that city have yet fully leverage social media for business expansion, making this topic worthy of further investigation. This study employed a quantitative descriptive method involving 187 respondents of UMKM. The result revealed that 68.3% of respondents expressed satisfaction with advertising through Facebook, while 55.4% of the respondents agreed with the effectiveness of Instagram advertisements and their impact on sales growth. It can be concluded that the majority of UMKM entrepreneurs perceive direct benefits from the advertising via Instagram. However, 22% of the respondents expressed the uncertainty regarding Instagram advertising. These findings may serve as a framework for future research, especially given the study has its inherent limitations, it could be potential areas for deeper exploration. Keywords - Social Media, Facebook Ads, Intagram Ads, Sales