Paper Title
INNOVATIVE AND EFFICIENT SUPPLY CHAINS FOR HIGHLY CUSTOMISED PRODUCTS-SERVICES

Abstract
Abstract - The design, production and delivery of highly customized products and services has become a key role not only for individual companies but also for collaborative supply chains. Taking advantage of ICT, it is possible to create a truly collaborative environment at these main supply chain ambits, which would lead to better market positions and the achiviement of sustainable competitive advantadges. Then, this research presents the main supply chain topics for creating and delivering highly customized products-services as well as some tools, models and methodologies, developed within a Spanish National R&D project called INNOPROS, with the aim of offering to readers a starting point when needing to create such supply chain collaborative ecosystems. Keywords - INNOPROS Project, Highly Customized Products-Services, Innovative And Efficient Supply Chains.