Paper Title
DEVELOPING INTEGRATIVE ARCHETYPE OF DIGITALLY ELEVATED WOMEN ENTREPRENEURS' FINANCIAL LITERACY FOR SUCCESS AND SUSTAINABILITY IN QATAR AND MALAYSIA

Abstract
Abstract - This study explores the empowerment of women entrepreneurs in Qatar and Malaysia, focusing on the nexus of digitalisation and financial literacy. Using qualitative methods, it aims to uncover the experiential pathways to success and sustainability. The research, grounded in practice theory and socio-materiality, seeks to construct an integrative archetype of women entrepreneurs' performativity in utilising digitalisation and financial literacy. The findings aim to inspire and guide future women entrepreneurs, aligning with United Nations Sustainable Development Goals 1 and 11, potentially reducing poverty and advancing gender equality.