Paper Title
CREATIVITY IN RURAL DEVELOPMENT AND ENTREPRENEURSHIP IN THE 21ST CENTURY

Abstract
Abstract - This study examines the impact of creativity on rural development and entrepreneurship in the 21st century. Through a case analysis and literature review approach, the research explores the successful application of creative thinking strategies in driving rural entrepreneurship, explicitly focusing on the case study. The findings highlight the importance of cultivating a culture of creativity in rural regions, promoting arts and culture, and recognizing local talents. It also emphasizes entrepreneurial education, innovative finance solutions, collaboration, and networking among rural entrepreneurs to unlock their creative potential, foster sustainable economic growth, and empower their communities. Keywords - Creativity, Entrepreneurship, Rural Development, Innovation