The Value of Corporate Visual Identity to Market Competitiveness: A Literature Review.
This paper highlights the role of corporate visual identity (CVI) as a competitive tool in the modern business organisation. The reviewed scholarship addresses the essence of CVI, the importance of effective CVI management, and the pragmatic CVI components which are used to appeal to stakeholders. The article raises implications for professionals in the areas of graphic design, branding, corporate image management, brand design management and business strategy.
Keywords - Corporate Visual Identity (CVI), Competitiveness, Modern Business Organisation, Effective CVI Management, Pragmatic CVI Elements, Graphic Design, Branding, Business Strategy, Corporate Image Management, Brand Design Management.