Paper Title
Internal Branding on Millenial Workers

Abstract
This paper was designed to explain about internal branding in corporation through millenial workers in relation to the way employees work and also millenials’ expectations of the company. This paper using literature review of internal branding and compare with the information about millenial generation characteristics by using 5 components that affect internal branding. This paper is finding the process flow, the nature, and the association of two variables between millenial characters and 5 components that affect internal branding to find the right way for the implementation of internal branding activities into millenial workers. Research on this paper is limited to those employees who belong to the age of millenial within the company and includes variables that affect internal branding and the connection with millenial workers. This paper examine linkages internal branding activity against millenial workers and find the factors that influence the effectiveness of internal branding activity against the character of millenial workers. Keywords - Millenial Workers, Internal Branding, Millenial Expectations, Branding