The Application Of Taiwan’s Public Diplomacy Toward Its Muslim Tourists
21st century is seen as the era of Asia Pacific, so it is necessary for one country to embrace its policy to promote its image and to integrate with the region and Taiwan is not an exceptional one. In order to expand Taiwan’s presence in Asia Pacific, President Tsai Ing-wen introduced its New Southbound Policy. This new policy aims to strengthen Taiwan’s relationships with ASEAN countries, South Asia countries including Bangladesh, Bhutan, India, Nepal, Pakistan, and Sri Lanka; as well as Australia and New Zealand through deepening its culture, education, technology, agriculture and economy. One of the target audiences that Taiwan desires to attract recently are Muslim people. Taiwan is crafting a Muslim-friendly tourism environment. This paper aims to analyze the application of Taiwan’s public diplomacy toward its Muslim tourists by three layers namely monologue, dialogue and collaboration proposed by Ceoffrey Cowan and Amelia Arsenault. In addition, the recommendations that support Taiwan to advance the operation of public diplomacy to promote its tourism branding are also mentioned.
Index Terms - Muslim, Public Diplomacy, Taiwan, Tourism