Paper Title
Optimizing Internal Financial Reporting

Abstract
Corporate reporting undoubtedly plays a major part in supporting decision-making by company management. In addition to the contents of the reports, the ways the reports are distributed and presented are also of great importance. Based on the results of a survey done with 50 CFOs of mid-sized Swiss companies , this paper will identify five steps for optimizing the presentation of information in such reports. This not only involves increasing the effectiveness of the content, but also increasing the efficiency of the reporting processes. Keywords - Reporting Content, Reporting Efficiency, Self-Service-Reporting, Reporting-Redesign