Paper Title
A Study of Low Cost Airlines and The Influences of Important Market Factors

Abstract
The purposes of this research were to study the behavior of passengers who frequently flied with low cost airlines and to study market factors which could influence the decision making of customers to patronage low cost airlines in Thailand. This paper was a mixed research of both the qualitative and quantitative technique. A total of 15 key informants were interviewed by using an in-depth interview. Also, a total of 400 low cost airlines� passengers were interviewed via questionnaire. The findings revealed that respondents were male and female at a similar proportion with the majority having an undergraduate degree, working for private company, and had income in the range of 20,000 -30,000 baht per month. The main decision to choose low-cost airlines was low price in which customers could purchase online. In addition, the findings also revealed that the first three market factors influencing the decision of the respondents to patronage low-cost airlines were low price, channel of buying ticket, and promotion factor. Keywords- Low cost, Airlines, Marker Factors.