Xiaomi and its Entrance to the Honduran Market E-Commerce in Honduras
The following paper will mainly be discussing how a Chinese cellphone brand such as Xiaomi can be able to enter emerging markets in Latin America and especially in the Honduran Market. A detailed description of the company has been made as a means of explaining its growth and their desire of incurring in emerging mobile markets. We will talk about their price strategies, branding strategies, product innovation and their international marketing strategies as a means of approaching their target markets.
Also a series of questions are provided as a means of seeing this as a case study in case the brand ever decides to enter the previously said market.
Keywordsó Xiaomi, E-commerce, word of mouth.