Paper Title
The Relationship Between Social Media And Brand Equity

Abstract
The main objective of this research is to study the relation between social media and brand equity. The self-administrated questionnaire has been distributed around Klang Valley in Malaysia. A total of 300 valid questionnaires were returned. Overall, four factors of social media (participating, conversation, sharing and publishing) and also the four factors of brand equity (brand association, perceived quality, brand loyalty and brand awareness) are very important. Finally, this study found that social media has a significant relationship with brand equity. Keywords� Social Media, Brand Equity.