Paper Title
A STUDY ON FOOD CHERISHING OF CONSUMERS - RELATIONSHIP, BRAND, CSR AND WORD-OF-MOUTH

Abstract
Abstract - Food waste is a problem as the industry continues to develop new products and increase categories to stimulate consumers’ intention to buy. This study is to explore the performance of convenience stores’ strategies in food resources and food cherishing of salespersons from the perspective of CSR, so as to control resources efficiently in line with the market. The questionnaire survey was conducted among consumers by referring to SEM and AMOS to figure out the relationship among the brand, CSR and word-of-mouth for statistical analysis. The results will serve as a reference for academic research or business operation.