Paper Title
Consumer Protection in the UAE Market

Abstract
The purpose of this study is to address the consumer protection regime in the United Arab Emirates (UAE) against damages posed by defective industrial products, unfair business practices and misleading advertising and to make recommendations for drafting a comprehensive set of rules in the UAE in the hopes that such recommendations will contribute effectively toward the development of a consumer protection regime in the UAE. Nowadays, unfair and deceptive practices such as the selling of defective or sub-standard goods, the charging of exorbitant prices, misrepresentation of the efficacy or usefulness of goods, and negligence as to safety standards have become rampant. This study will examines the legal grounds on which consumer protection stands within the newly enacted legal framework for consumer protection in the UAE Keywords - Consumer protection, UAE, Law.