Paper Title
Value Innovation in Hospital: A Literature Review Proceedings

Abstract
Hospitals must be able to understand the needs, wants, and expectations of customers and create value in providing services to patients. The purpose of this literature was reviewed is to identify and develop an instrument for measuring potential value innovation in hospitals and related issues in the existing literature for further research. The literature sources in this study were from online journal databases that provide free journal articles in PDF format, such as: Google Scholar, ScienceDirect, and Pubmed indexed by Scopus. From 1402 articles identified in the search phase, 11 articles were eligible for inclusion in this review. The article revealed that value Innovation began to emerge from a strategy called Blue Ocean Strategy (BOS).BOS is a way how a company's strategy can create an irrefutable market space that makes competition irrelevant. Value innovation is the art of making the competition irrelevant by creating new value for customers and organizations, which can be in the form of new technologies, products or processes. Hospital innovation is the result of medical industry competition and is a necessary requirement for hospitals to maintain sustainable development. There are several fact the dimensions for Value Innovation in general, including actors, resources, transformation, and exchange. Beginners, adopters, experts, explorers, enablers, and advocates. Meaningful work, risk-taking culture, customer orientation, agile decision-making, business intelligence, leadership, open communication, empowerment, business planning, learning organization, and innovation leadership. Keywords - Value Innovation, Blue Ocean Strategy