A Framework for the Classification of B2B EC Strategies
This study focused on B2B EC with suppliers. Based on the degrees of information sharing between buyers and sellers as well as the levels of suppliers' power, we suggested a framework that is useful for classifying types of B2B EC strategies. According to this framework, four kinds of B2B EC strategies were proposed: electronic marketplace, electronic procurement, electronic partnerships and electronic distribution. With a cluster analysis, we empirically confirmed these four kinds of B2B EC strategies, and demonstrated the usefulness of a framework for the classification of types of B2B EC.
Index Terms - Electronic commerce, Information sharing, Resource-based view, Transaction cost theory, Suppliers’ power