Impact of Information Technology on the Travel Agency Business: A Case Study of Travel Agencies in Bangkok
The research studies the impact of information technology on the travel agency business in case of travel agency in Bangkok. The objective are1). To study impacts of Information Technology on the Travel Agency Business in Bangkok, and 2). To study tourist’s opinions about travel planning by online without travel agent. This research used only quantitative method by conducting questionnaires to sample 2 target groups which are traditional travel agency and Thai and International tourists in Khaosan Road, Bangkok, Thailand. The finding shows there are equality of result between negative and positive impact to traditional travel agency.Next, the result about travel planning by online without travel agent also shows tourist prefer to use online booking more than traditional travel agency because of it is very time saving and convenience. Therefore,the research was conducted in order to be guideline and main issue to travel agency should be consider more and improve their operation following changed of globalization in the future to meet tourist’s need and motivation to drive economy in Thailand for both domestic and international tourists.
Keywords - Information Technology, E-Commerce, Disintermediation, Travel Agent